Ministry of Design designed the ‘Ashley Isham Boutique’ in Singapore.
Description from the architects:
MOD’s concept for uber-fashion designer Ashley Isham’s Boutique is inspired by the magical tale of Alice in Wonderland: Through the Looking Glass by Lewis Carroll…where surreal experiences await one beyond the threshold of convention and normalcy. Set in Singapore’s historic Fullerton Hotel, the boutique is essentially a two-fold experience.
It begins when you first enter from the street, through the glass doors into what seems like a beautiful but conventional Walk-In Window Display space. You meander through the Window Display without really being able to sense the space beyond it (intentionally designed this way) and only then do you ‘discover’ the threshold past the Looking Glass into Ashley’s Wonderland beyond.
Stepping though the Looking Glass into this surreal wonderland, mirror frames adorn the walls and ceiling; these house an exciting variety of merchandise and decorations – garments, shoes, accessories are displayed together with paintings, lamps, video screens! Even the changing room is concealed behind a hidden door of mirror frames. Not only is this experience of ‘discovering’ the wonderland space surreal, it also lends an air of exclusivity to the luxury retail experience which remains visually shielded from the street frontage.
| Firms | Ministry of Design |
| Location | Singapore |
| Project Architect | Colin Seah, Dennis Cheok, Kevin Leong, Sacharissa Kurniawan |
| Area | 60 m2 |
| Photograph | Cl & A Photography |
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