Slick+Designusa designed the Dick’s Pizza and Pleasure in Milwaukee, WI, USA.
Description from the architects:
Chicago based designer, Rocco Laudizio of Slick+Designusa, and restaurateur, Thomas Wackman, captures the attention of Milwaukee with a new vanguard concept. A smart, enticing bend to fare and cocktails, Dick’s Pizza and Pleasure pushes artisan style pizza, house made milkshakes and nightlife a step far beyond.
Dick’s Pizza. Definitely not your typical Italian restaurant, designer Rocco Laudizio was inspired by the sleek, minimalist and modern designs found in Milan or New York. While the first floor pays tribute to the traditional diner, mod inspiration is seen throughout. The sleek white interior and carrara marble countertops set the tone for the bold accents of red. The use of the Japanese anime imagery on the walls gives the space an ultra modern “pop” or as Laudizio would say it’s the “eye candy” of the space.
Dick’s Pleasure. The sleek second and third floor bar and lounge areas transform into an edgier and sexy nightlife experience. The all white interior is brought to life with color from the LED lighting that washes the room with vibrant hues. The third floor’s focal point is the hot pink curvilinear shot bar. This whimsical accent becomes the sculptural centerpiece for the room. Regarding his inspiration Laudizio observes, “The upper levels are a museum and the people are the artwork.”
|Project Team||Rocco Laudizio, Alicia Kelly, Michelle Trudo, Marissa Iacovoni|
|Location||Milwaukee, WI, USA|