PARAVANT ARCHITECTS designed the BENETTON TEHERAN in Teheran, Iran.
Description from the architects:
Benetton Group “Designing in Teheran”
WEAVING
Greater Iran is home to one of the richest artistic traditions in the world history and encompasses many disciplines, including architecture, painting, weaving, pottery, calligraphy, metalworking and stone masonry. Carpet weaving is one of the most distinguished manifestations of Persian culture and art, and dates back to ancient Persia.
Kilims are flat tapestry-woven carpets or rugs produced from the Balkans to Pakistan Kilims can be purely decorative or can function as prayer rugs. The weave of kilims has about fourteen threads of warp and sixteen threads of weft to the inch. The pattern consists of narrow stripes of blue, green, brownish, yellow and red, containing very small geometric designs.
JEWEL
Persians were among the first to use mathematics, geometry, and astronomy in architecture and also have extraordinary skills in making massive domes which can be seen frequently in the structure of bazaars and mosques. Iran also holds one of the largest and valuable jewelry collections in the world.
The architectural design is based using regional ancient methodologies of carpet weaving translating them into a functional three dimensional building. The proposed new Benetton Group building will be part of the urban fabric of Teheran and is creating a new destination and landmark within the city. At the same time the proposed building will be a well internationally recognized new icon for the Benetton Group in a new and further growing market.
SUSTAINABILITY
The proposed building is a modern from of a communication tool that takes into account the commercial requirements of retail, office use and residential components required by the client
The building shall be constructed to the highest standards of sustainable design. A LEED equivalent certification level of gold would be desired by the architects for this new mixed use project. The building performance shall maximize the passive methods for ventilation, heating, cooling by using heat pumps heat exchangers and deep daylight penetrations via strategically placed light tubes to minimize the cost of operation.
| Architecture Design | PARAVANT ARCHITECTS |
| Project Team | Halil Dolan (Partner), Christian Kienapfel (Partner), Toru Narita (Associate) |
| Location | Teheran, Iran |
| Area | 10,400 m2 |
| Visualizations | PARAVANT ARCHITECTS |
